FAQ.
Besides having two Google-certified individuals on our team, we are also proud to be a Google Partner. Other companies may put on more events and create more hype around their Google Ads Maintenance service, but that’s really where our differences from most Google Partners end. We separate ourselves from the pack through our knowledge of marketing (and what that means for our re-marketing campaigns), our top-tier SEO team, and our proprietary WordPress Framework. Did you know that improving your on-page SEO will also reduce your Google Ads cost?
Setting a Google Ads budget really depends on your market, the level of competition in your niche, and your desired outcome (the number of new leads you’re looking for every month). Generally, however, Google Ads budgets start at around the $500/month level (with management fees starting around $400/month).
Both are useful in their own way. SEO stands for Search Engine Optimization (improving your “organic” rankings), and PPC stands for Pay-Per-Click and refers to Google Ads (the ads you see at the top and bottom of most Google searches). In general, if you stop paying Google, your Ads will disappear; however, SEO has the potential to provide online exposure long after a website has been optimized. Although we believe SEO is of the greatest importance, most digital marketing experts will argue that a combination of SEO and PPC is the most effective way to attract potential customers and increase brand awareness.
A professional (in the case of Google Ads, this means a Google Ads Certified individual) must understand a lot about not only your business but how to properly set up and maintain your Google Ads campaign. They must have a solid understanding of which keywords to target and which to avoid. They also have to know how to track/monitor conversion rates, integrate call tracking, configure geo-targeting and create video ads. Once your ads are running, a professional will know which ongoing adjustments to make in order to ensure your ads are performing at their optimal level.
No, at Blackstar Ads, we do not require long term contracts for our Google Ads maintenance service. Clients that maintain their Google Ads with us do it because they know they have a knowledgeable Brampton digital marketing professional on their side every step of the way, not because they’re tied into a contract.